About Us

Our Vision

Every child should have an equal opportunity at complete cure from cancer regardless of their ability to pay.

Our Mission

To provide world-class cancer treatment to needy children, with dignity and care.

Our Values

We will accomplish our mission with IMPACT's CARE Values:

Commitment: Commitment to provide comprehensive services to improve the lives of children with cancer.

Accountability: Responsibility and transparency in our interactions with our beneficiaries, donors and partners.

Respect: Giving due respect to self and others while maintaining an environment of teamwork.

Efficiency: Being efficient and effective in our approach to giving the best care and treatment to children with cancer.

Genesis of IMPACT and Shivananda Impact Pediatric Cancer Centre(SIPCC)

IMPACT was formed in 2008 as a non-governmental organization to improve access to quality cancer care and treatment for children with cancer. IMPACT worked exclusively with the pediatric cancer center at MNJInstitute of Oncology and Regional Cancer Center, Hyderabad. IMPACT started the Pediatric Cancer Unit at MNJ as a 10 bed center and has helped it grow to a 100 bed unit today (with 2 general wards, a day care center and an ICU). With the support of IMPACT, the treatment abandonment rate has dropped to 10% and cure rates increased from 15% to 40%.

With the intention of offering complete ‘beginning to end’ care and treatment, Impact has now moved to its own new premises at “Shivananda-IMPACT Pediatric Cancer Center”.

Under the able guidance of our specialized oncology team led by Dr. Sudha Sinha, IMPACT aims to achieve cure rates on par with developed countries, upto 80%.



Sudha Sinha has an MD in Internal medicine from St. Barnabas Medical Center, New Jersey, and a DM in Hematology and Oncology from St. Elizabeth Medical Center, Boston. Dr. Sudha moved back to her native place of Hyderabad in 2005 and has since been delivering world class cancer care to the state’s most needy patients. She is Assistant Professor and Head of Medical Oncology, Mehdi Nawaz Jung Institute of Oncology and Regional Cancer Center, Saifabad. She is the driving force behind IMPACT.


Phani Kumar studied medicine and later went on to direct production and marketing at M/S Saraca Laboratories Limited, Hyderabad. Currently he heads major ongoing projects at MAX INFRA PVT LTD. He has a passion for social activism and is a founding member of IMPACT.


Sunitha Lingareddy studied medicine at Gandhi Medical College, Hyderabad and DNB Radio Diagnosis at Apollo Hospital, Hyderabad. She is a co-founding member of Lucid Diagnostics where she is current Director of Radiology. Prior to this she worked with a team on the first 3T MRI in South Asia and as a consultant radiologist at the Asian Institute of Gastroenterology. She has presented papers at several international conferences and is also the author of the acclaimed Atlas of Gastroenterology.


Ajith Narayan Nallari, a Technology Entrepreneur and CEO of TatvaSet Sainergy Consulting, has been associated with the IT Industry for more than 23 years and has played leadership roles in SAP America, NTT Data and TechM. He earned his degree with distinction in Mechanical Engineering and is a certified professional in project management and computer science. Ajith has been instrumental in establishing and running sustainable CSR programs to enable grassroot level NGOs in child healthcare and educational sectors.


Ravindra Rudraraju holds an MBA from the George Washington University and is Managing Director and CEO of InfoMile Technologies Limited Prior to founding InfoMile, Ravindra worked as a Business Analyst at E*trade Bank in Virginia, USA. where he made a significant contribution in developing business applications for the company's Marketing Department. In 2000 Ravindra founded InfoMile which specializes in the development of custom software application development using Microsoft Technologies. He is also actively involved in the management of other family owned companies in the areas of Textile, Non-edible Oils and Infrastructure in India.